Selling a home in Jacksonville.. Realistic home sellers make sure "The Price is Right"

We recently took a listing in the Southside of Jacksonville. The home is in James Island and there are several other listings on the same street as well as others in the neighborhood of 300 homes. We helped the sellers purchase the home only a few years ago when they relocated to the area. As we do whenever we take a new listing, we pulled a comparable marketing analysis (CMA) of other recent sales in the neighborhood to help our sellers determine what price they should list at. The price we came up with certainly didn't make them feel good but the sellers recognizing what an amazing time it is to take advantage of low interest rates and incredible home prices for buyers were realistic in their understanding of how the appraisal process works. They understood that just because they WANTED more and felt their home was worth more, the reality is a home is only going to be worth what an appraiser values it for. We were also able to help them understand how a new home on the market gets the most traffic and this is the critical time to price it to sell.

Prior to putting the home on the MLS, we worked together to stage the home. The seller cleaned the house like the Queen was coming and we moved furniture around to frame the right picture.

As a result of the list price and the condition of the home, we were able to generate quite a buzz and in only 3 days on the market were able to select from multiple contracts. Not only was the contract price more than the asking, we were able to negotiate terms that will help the seller move into their new home with the necessary time they need. Meanwhile other homes in the James Island neighborhood still remain on the market getting stale.